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About Me

Who I Am

I'm Leonardo — Italian, based in Vilnius.

I grew up in Rome, studied marketing between Reggio Emilia, Valencia and Vilnius and ended up building websites and growth strategies for brands across Italy, Spain and Lithuania.

Leonardo silhouette in Vilnius
Vintage Olivetti typewriter

I believe the best marketing doesn't push: it listens. That idea comes from a lot of places: from Olivetti, who built computers like they were designing a better society. From a rebranding project with AISM, where we replaced pity with dignity.

From hundreds of support calls where the only metric that mattered for me was whether the person on the other end felt safe again.

I work with people who have something real to say.

The numbers follow.

What I Bring

My Core Pillars

Empathy-Driven Communication

Understanding what people truly want. Marketing should create authentic human connections, not just transactions.

Mutual Value (The 3W Model)

Win-Win-Win: the brand offers real value instead of interrupting. Advertising becomes a participatory resource.

Ethical Integrity & Responsibility

MedTech and AISM taught me to see human impact behind every data point. Ethical marketing that protects the vulnerable.

Continuous Learning

Combining curiosity for new tech (AI, GTM, CRM) with the drive to improve processes and outcomes.

The Grinder

© 2026 Leonardo Cassone. All rights reserved.

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