— Curriculum Vitæ
Leonardo
Cassone
Digital Marketing · Frontend Development · AI Automation
Digital marketer, frontend developer, and AI automation specialist based in Vilnius. I run performance campaigns, build production-ready websites, and set up full tracking stacks. My edge: I cover the full stack — from strategy to code — and I can communicate fluently between marketing and engineering without losing anything in the middle.
Jul 2024 – Present
Digital Marketing & Frontend Development
Innovation Campus- Peak 20.83% CTR on B2B keywords
- Repositioned the brand into two distinct identities: Palace (corporate) and Terrace (remote workers)
- Restructured Google Ads into 4 focused campaigns: brand, leads, meeting rooms, private offices
- Activated events as acquisition channel — 14 events, 350 attendees, near-zero paid cost
- Rebuilt the website from scratch (React, TypeScript, Tailwind) with GA4 tracking and CRO focus
Mar 2024 – Jun 2024
Digital Marketing Intern
Innovation Campus- Google Ads management
- LinkedIn social media management
- Landing page creation with Elementor and WordPress
Feb 2026 – Present
Freelance Contractor
Little by Little- Bottega MarcoAurelio (luxury jewelry, Rome): website, SEO, domain, SSL, contact forms — live and deployed
- LALIMENTARI (Italian deli & restaurant, Vilnius): same stack, plus interactive menu with gamification elements
- End-to-end ownership: design, build, deploy, analytics
Sep 2025 – Present
Technical Support Representative | Customer Insights
Dexcom Lithuania- Resolved complex device and connectivity issues through in-depth root cause analysis (CGM sensors, Bluetooth, app errors, hardware faults) — consistently operating beyond standard L1 scope
- Used customer interaction data to map friction points and deliver improvements to Marketing and IT
- Flagged a critical GDPR compliance risk — escalated to EMEA leadership, resolved with a 301 redirect
- Identified a call pattern costing €20K+/year (8,000 calls) — built the business case and presented to EMEA leadership
- Built landing page prototypes with AI dev tools to reduce friction
- Analyzed Italian market competitor positioning — identified keyword gaps, recommended brand defence strategy to Marketing
- Created a Microsoft Copilot onboarding guide to streamline technical workflows
3W Business Model
Strategic FrameworkEthical in-game advertising framework built on game theory and stakeholder analysis — balancing business revenue, player experience, and corporate responsibility.
AISM Local Rebranding
Brand StrategyShifted a non-profit's communication from data-driven to empowerment-driven. Redesigned all materials, rewrote tone of voice. 100% community endorsement.