Case study · Data · Team · AI
She needed the numbers,
not the tool.
The social media manager asked for access to the website data. Google Analytics is powerful, but hard to use if it isn't your job. So instead of training her on a dashboard, I gave her a way to just ask.
Problem
The social media manager needed website data, but Google Analytics isn’t her job.
Solution
A read-only way to ask the data directly, in plain words.
- 0
- dashboards to learn
- 1
- question, in her own words
- Read-only
- access: nothing can be changed by mistake
Context
The social media manager wanted to know how her posts and campaigns were doing on the website: where visitors came from, what they did, what worked.
The problem
The data lived in Google Analytics, which takes time to learn and is easy to misread. Giving her access to the tool wouldn't have given her answers.
What I did
- Connected the website data to an AI assistant, so she can ask things like “which posts brought the most visitors last month?”
- Read-only: she can ask anything, and nothing in the data or the settings can be changed by mistake.
- Her words, not the tool's: no menus, filters or reports to learn first.
She doesn't need to become an analyst. She needs answers to a few questions, quickly. The tool should adapt to her, not the opposite.
Outcome
She gets her answers without learning a dashboard, or waiting for someone to pull them for her.
What I'd do differently
Start from the questions she asks every week, and make sure those come back right before opening up everything else.
“Technology should fit the person, not the other way round.”