Case study · Website · Ownership · No lock-in
A website you own,
not one you rent.
The old site ran on a page builder and premium plugins. Every change depended on someone else's tool, licence and update cycle. Now the business owns its website, and can change it however it wants.
Problem
The site depended on a page builder and paid plugins: slow to change and tied to their licences.
Solution
A custom site in the business’s own accounts. No lock-in, no hosting bill, editable by the team.
- €0
- hosting after the move
- 0
- page builders or paid plugins
- 1
- owner: the business
Context
The website was built on WordPress with a page builder and several premium plugins. It worked, but it was slow to change and tied to licences and to whoever knew how it was put together.
The problem
Every new page or change meant fighting the builder. Plugins had to be paid for and kept updated. And the business didn't really control its own site.
What I did
- Rebuilt it as a custom site: fast, in three languages, with no page builder in between.
- In the business's own accounts: hosting, domain and code are in its name, not mine.
- Editable by the team: colleagues change the site by asking an AI assistant, which proposes the change for review, instead of learning a CMS.
The problem wasn't the pages. It was depending on a builder and paid plugins for every change. Cleaning it would have kept the dependency.
Outcome
A faster site with no hosting bill, that the business owns and can change however it wants. No lock-in: if we stop working together, everything stays with them.
What I'd do differently
Move the redirects from the old site on day one. Old links kept sending people to “page not found” until they were all mapped.
“If you can't change it, you don't own it.”